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    Current market position

    meodingu
    meodingu


    Posts : 143
    Join date : 2010-09-23

    Current market position Empty Current market position

    Post  meodingu Mon Oct 04, 2010 8:57 am

    Current market position

    With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales.[10][11] Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.

    Nonetheless, Honda, Nissan, and Toyota, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well.[12][13] In November 2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen 64.1%.[14]

    At the 2008 Beijing Auto Show, Honda presented the Li Nian ("concept" or "idea") 5-door hatchback and announced that they were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota's Scion brand in the USA.[15] The brand would be developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry Group.[16][17]





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